Snapchat is the channel for the immediate moment. Here, the material disappears a few seconds after the recipient have opened the message. This is a channel with fine opportunities to be more personal, get closer to the audience and show more. The service has more than 100 million daily users and the majority is aged 12–25 years. If this is your target group, there is no doubt your company also should be on Snapchat.
Perhaps you got started with snapchatting and think about how to get more followers to your account. Snapchat differs from other social media such as Facebook and Youtube, where posts can be shared, commented and liked. On Snapchat, it’s not that simple, so you have to practice and be patient. Here are our top tips:
One who has done well on Snapchat is the Malmö Festival. They hired young people to do the snapchatting from the festival, and in less than a fortnight they got more than 1,000 new followers. Another successful example of a creative Snapchat campaign is Burberry's advertising campaign, developed exclusively for Snapchat supporters!